Create PPC campaign step by step

PPC is the term used to describe the ads you see on top of the natural search results when you are searching on the web.PPC stands for Pay per Click. Its one type of advertising program which allows bids for every click on your ad. Google provides one powerful tool –Adwords for creating PPC campaign which is a great way to attract customers to your site. Its very easy to setup an Adwords account by following its guidelines within few minutes. Here I have made it simpler to create a PPC campaign and see it running after few minutes:

•    Get started by visiting the Google Adwords page https://adwords.google.com and click on Start Now.

•    First,you need to setup a Google account for it. If you have existing account and you are ok to use it with Adwords then you just need to login with Username and Password.

•    Then there comes to choose currency in which you are going to pay for every click. All payments will be done by this currency only.

•    After completing these steps, you need to verify your account, if you have created a new one. If you are using the existing username and password then there is no need to verify. You can start simply by logging in to account.

•    After logging into the account, you need to submit the billing information. You don’t require to pay anything now because still your account is not active and ads are not running until you provide complete details for billing.

•    The next step is to create a campaign which you will see running on web after few minutes. Now that’s the fun part that you will enjoy the most. In your account, click on the “create your first campaign” button.

•    You just need to do some ad settings like audience in which you have to select the language in which you are going to create campaign. After that you have to choose networks and devices i.e. where you you want your ads running. By default it will show your ad to the relevant audience on Google network. Then you have to enter the amount which you want to spend on average each day for this campaign. Then you have to enter CPC bid which the maximum amount you will pay for every click on your ad.

•    Then comes the text ads that will appear on web which include headline, two lines of description, a display URL which shows the address of your site and a destination URL which redirects the user on your site for its click on your ad.

•    Then you need to do keyword research for which you want your ad should appear. You must have to choose such keywords which searches can trigger your ad.

•    After creating the campaign, you just need to activate your ads by entering the billing information to your account. After entering the billing details, you will see your ads running.

•    You can measure success of your campaign by checking how your ads are performing after a few weeks. You can change your budget accordingly and continue to adjust your budget over time till you find the right balance.

Hopefully the steps I have described above are helpful to create a successful PPC campaign and to make your profits grow with the every click.